Swedish founded IKEA launches shopping app in India

In a bid to expand its omnichannel approach in India, Swedish home furnishing retailer, IKEA on May 27 announced the launch of the IKEA app on iOS and Android. The new app will offer 7,000 home furnishing products and enable customers from Mumbai, Pune, Hyderabad, Ahmedabad, Surat, and Baroda to purchase products with a click on their phone.

IKEA app features include product recommendations, ratings, and reviews, along with easier searching and browsing experience. Users feed will be personalised with images and products based on their interests and purchases, the company said in a statement.

Customers will be able to browse offers on the app along with special discounts for IKEA Family members. The app also allows the customer to add the products to their shopping list even while physically browsing through the products in the store. Customers can also find a built-in barcode scanner which will help them learn more details about the products including materials and dimensions.